#FlowerBoostChallenge #SayItWithFlowers florists campaign by Porta Nova

#SayItWithFlowers visual 5
porta nova

Dear Florist,

In most of our markets, trade has largely disappeared. There are strict rules in place in some countries whereby florists and traders have had to close their shops. In some other countries, they are still open or can service orders via online or telephone and do deliveries.

As Porta Nova, we, of course, feel your pain and are doing all we can to get through this together with our clients.

Although it remains unclear what will happen in the next few weeks/months, we’ve noticed that in many countries there is a sense of togetherness and there are many people who are trying to do their best to help. People have expressed their gratitude to volunteers and professionals working in the health care industry; and also those working in other fields such as teachers doing home-schooling, truckers, the police, caregivers in elderly homes and many other essential service providers.

What is certain is that this crisis period is temporary and will gradually pass. During and after the crisis, people will be grateful to these “heroes”, wanting to thank them. And when lockdowns will be lifted people will be visiting families, friends and other loved ones wishing them love and affection. Moreover, when we come together to remember our departed loved ones.

#SayItWithFlowers visual #FlowerBoostChallenge

This is where flowers & plants bring out their “magic” and play an important role. A single flower can say much at moments when the best words are sometimes hard to come by. Flowers are a perfect gift of Love, Sympathy, and Gratitude and will create a smile on someone’s face. Furthermore, flowers and plants can work wonders for people who miss the beauty of nature because they have to stay inside their homes.

These emotions vested in flowers have been marketed for many years. As Porta Nova, we feel it is extra important that as an industry we do our best together to show the world right now what magic our flowers can do. Let us Inspire, Spread Love, Raise Hope, Feed Gratefulness.

There are currently many initiatives in the industry to help each other, and we support and participate where we can while trying to keep everyone in the chain involved.

We cannot control how long flower shops will remain closed abroad and whether they can make deliveries. But we can work towards setting up a promotional campaign together with you and traders in such a way that it works now in areas where we can still deliver; and that it will continue working and fit well up to the time when the lock-down measures will be lifted step by step.


#FlowerBoostChallenge

One of the initiatives in the Netherland which seems to be working for some growers is called #FlowerBoostChallenge. We believe that it can be reshaped and used by florists and trade throughout Europe.

In the Netherlands It works like this:

A Company that is challenged buys flowers (bouquets) direct from growers and gives them away to people who are most deserving such as in healthcare workers, caregivers in elderly homes, police, or their own employees currently working from home. They make pictures of the flowers at the farm and pictures of them handing out these Flowers.

#Flowerboostchallenge examples
#SayItWithFlowers visual 2

The company then posts on Social media platforms such as Facebook & LinkedIn. Showing that they are lending a hand during the current situation and at the same time supporting the flower industry. And of utmost importance, they publicly challenge 2-3 other companies in their post captions with the hashtag #FlowerBoostChallenge with the aim of creating a snowball of challenges.  (See examples below.) #FlowerBoostChallenge has been a success for some growers who have been able to sell some flowers which would have otherwise been destroyed.


#FlowerBoostChallenge #SayItWithFlowers

At Porta Nova, we clearly realize that this initiative is not beneficial to florists and trade. So we would like to reshape the challenge in a way that the whole industry chain benefits from its potential success.

As written above we should be targeting consumers & companies with messages about the magic our flowers & plants can do in the prevailing period. Remind people that flowers are a perfect gift of Love, sympathy and gratitude and will create a smile on someone’s face.

We have therefore included more emotional hashtags to add to the challenge in different languages and created many visuals that can be used.

#SayitWithFlowers #SayThankYouWithFlowers

We challenge all Florists to set-up their own #FlowerBoostChallenges in their own areas.

Challenge one of your corporate clients to start a challenge and get a corporate snowball rolling in your area.  Also, challenge your everyday consumer clients online to order one bouquet for someone and challenge their friends and family to do the same. Find out who in your area really deserves to be thanked with flowers. Or start your own online crowdfunding to buy flowers to be handed out. Or if you see other initiatives in your neighborhood, you can find out if you can join forces.

Porta Nova everlasting quality #FlowerBoostChallenge
#SayitWithFlowers

All sorts of flowers and plants can be used in a #FlowerBoostChallenge. 
But Porta Nova Red Naomi roses are of course the ultimate symbol of Love and Gratitude.

A bouquets with 10 Red Naomi roses is perfect to give away just as they are. Saving you work and enabling you to take larger orders from companies to give away Ask your supplier for Porta Nova roses.

We will only sell through exporters since everyone in the chain should be able to make some margin as they do what they are best at!We will only sell through exporters and not directly to florists. In this way we respect all stakeholders in the flower business whom we will need again soon to provide everyone with the most beautiful flowers and plants worldwide

English:

#FlowerBoostChallenge
#SayitWithFlower
#SayThankYouWithFlowers
#SayILoveYouWithFlowers
#SayIMissYouWithFlowers
#SayGetWellWithFlowers
#ShowLoveWithFlowers

Dutch:

#FlowerBoostChallenge
#ZegHetMetBloemen
#ZegDankJeWelMetBloemen
#ZegIkMisjeMetBloemen
#ZegIkHouVanJeMetBloemen
#ZegbeterschapMetBloemen

German:

#FlowerBoostChallenge
#SagEsMitBlumen
#SagDankeMitBlumen
#SagIchLiebeDichMitBlumen
#SagIchVermisseDichMitBlumen
#SagGuteBesserungMitBlumen

#SayItWithFlowers banners

Italian

#FlowerBoostChallenge
#DilloConUnFiore
#RingraziaConUnFiore
#AmaConiFiori #UnFioreComeUnAbbraccio
#UnFioreControLaSolitudine

French:

#FlowerBoostChallenge
#DitesLeAvecDesFleurs
#DitesMerciAvecDesFleurs
#TémoignezVotreAffectionParDeFleurs
#DitesVousMeManquezAvecDesFleurs
#DitesBonRétablissementAvecDesFleurs

Visuals and Text:

We have also created many Visuals which can be used for free

The International “#FlowerBoostChallenge #SayItWithFlowers“ campaign by Porta Nova is supported by many growers of Flowers & plants, Floral design Associations, promotion organizations. Please feel free to get on board and show the world right now what magic our flowers can do. Let us Inspire, Spread Love, Raise Hope, Feed Gratefulness.

SayItWitFlower partners

Text florists can use in the communication to challenge their consumer clients:

#FlowerBoostChallenge #SayItWithFlowers

Dear Clients,
In these times there is a sense of togetherness and there are many people who are working hard and doing their best to help. People have expressed their gratitude to volunteers and professionals working in the health care industry; and also those working in other fields such as teachers doing home-schooling, truckers, the police, caregivers in elderly homes and many other essential service providers.

This is where flowers & plants bring out their “magic” A single flower can say much at moments when the best words are sometimes hard to come by. Flowers are a perfect gift of Love, Gratitude and Sympathy and will create a smile on someone’s face. Furthermore, flowers and plants can work wonders for people who miss the beauty of nature because they have to stay inside their homes.

#SayThankYouWithFlowers: We challenge you to be grateful to our “heroes” by SAYING THANK YOU to them with flowers.

#ShowLoveWithFlowers: We challenge you to show friends and families at home that you care by wishing them LOVE and AFFECTION with flowers.

#SayItWithFlowers visual 1

The idea is that you order flowers for someone who deserves them now, then post a picture on your social media and challenge three other people to do the same.

Add the challenge hashtag and #[companyname]. We will share your challenge also.

As [COMPANY NAME]”, we believe many people deserve a positive boost with flowers. That is why we are joining the #FlowerBoostChallenge to show the world right now what magic our flowers can do. Let us Inspire, Spread Love, Raise Hope, Feed Gratefulness.

We are ready to receive your orders online or by telephone and we can deliver the flowers to you. [Each florist should fill out their own details on sales possibilities etc]


Text florists can use in their communication to challenge corporate clients:

#FlowerBoostChallenge  #SayItWithFlowers

Dear [Name],
During these times there is a sense of togetherness and there are many people who are working hard and doing their best to help. People have expressed their gratitude to volunteers and professionals working in the health care industry; and also, those working in other fields such as teachers doing home-schooling, truckers, the police, caregivers in elderly homes and many other essential service providers.

This is where flowers & plants bring out their “magic”. A single flower can say much at moments when the best words are sometimes hard to come by. Flowers are a perfect gift of Love, Gratitude and Sympathy and will create a smile on someone’s face. Furthermore, flowers and plants can work wonders for people who miss the beauty of nature because they have to stay inside their homes.

We know that many companies nowadays are actively involved and realize the importance of participating in Corporate Social Responsibility initiatives and campaigns that are aimed at boosting positive societal goals.

#SayThankYouWithFlowers: Therefore, we challenge you to be grateful to our “heroes” by SAYING THANK YOU to them with flowers. The idea is that you order flowers from us for a group of people who deserve them the most. For example, you can order flowers for an elderly home in your community. Or for workers in a hospital, or of course for your own employees. [You can of course customize this text with real suggestions for your local area].

#sayThankYouWithFlowers #FlowerBoostChallenge
#SayitWithFlowers

Make sure that you make some pictures of the flowers and of you handing them out. After which you then create a post on your social media platforms such as Facebook and Linkedin and challenge three other corporates to do the same. Add the challenge hashtag #SayThankYouWithFlowers, #FlowerBoostChallenge & #SayItWithFlowers and #[YOURCOMPANYNAME].  We will also share challenge post also.

As [COMPANY NAME], we believe many people deserve a positive boost with flowers. That is why we are joining the #FlowerBoostChallenge to show the world right now what magic our flowers can do. Let us Inspire, Spread Love, Raise Hope, Feed Gratefulness.

We are ready to receive your orders online or by telephone and we can deliver the flowers. [Each florist should fill out their own details on sales possibilities etc] Below you can see some examples of successful challenges by other companies.