#CUPIDRONE promotion campaign with Porta Nova roses went viral in Valentine’s week
The week after Valentine’s we can makeup the balance on how successful this campaign was, and the figures are impressive. According to The Dutch Flower Council over 4,000,000 people saw the #cupidrone video in which our Porta Nova Red Naomi roses were delivered by a special drone.
Through this short movie they wanted to make as many people as possible aware that flowers are still the most prized Valentine gift. “For those who want to make Valentine’s Day special, Cupidrone shows that flowers have a magical effect on people.” Said Ivo van Orden, Campaign Manager at Flower Council of Holland.
Strong viral effect
Red Noami roses were delivered to bloggers and editors of international online and offline lifestyle, fashion and women’s magazines in the name of #cupidrone. This helped to create extra attention to the consumer websites for the major target countries (Mooiwatbloemendoen.nl, Funnyhowflowersdothat.co.uk, Lajoiedesfleurs.fr and Tollwasblumenmachen.de)
Through Facebook, Twitter (#cupidrone) and video platforms YouTube, Be-On and Exponential the movie was spread to reach a wider international consumer audience. Totalling over 4,000,000 views.
Porta Nova successfully targeted B-B audience with #cupidrone
Porta Nova cooperated with the Flower Council by delivering their best SUPRA Red Naomi roses, and working together with them & Flowerweb.com to also reach a large B-B audience of florists and flower traders through its websites and Facebook pages. The movie received great support from its industry and on the Porta Nova facebook page.
On the Porta Nova FB Page >>Reach 417,024 – Views 124,617 – Shares 3,680 – Likes 1,119
On the Flowerweb FB Page >> Reach 202,645 – Views 54,816 – Shares 2,057 – Likes 335
Creation of the Movie
The director of this short film was in the hands of director Edwin Nikkels and was designed by advertising agency Kingsday in cooperation with Back2Back Productions.